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Revitalize Your Mature Company to Sustain Market Leadership SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Revitalize Your Mature Company to Sustain Market Leadership


Provides a detailed process to revitalize a mature company whose growth is abating. Includes a disciplined, analytical approach as well as helpful advice on the human and organizational aspects of the revitalization process.

Authors :: Benson P. Shapiro, Jonathan L.S. Byrnes

Topics :: Strategy & Execution

Tags :: Strategic planning, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Revitalize Your Mature Company to Sustain Market Leadership" written by Benson P. Shapiro, Jonathan L.S. Byrnes includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Revitalize Mature facing as an external strategic factors. Some of the topics covered in Revitalize Your Mature Company to Sustain Market Leadership case study are - Strategic Management Strategies, Strategic planning and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Revitalize Your Mature Company to Sustain Market Leadership casestudy better are - – central banks are concerned over increasing inflation, talent flight as more people leaving formal jobs, increasing energy prices, cloud computing is disrupting traditional business models, increasing inequality as vast percentage of new income is going to the top 1%, there is increasing trade war between United States & China, increasing commodity prices, increasing government debt because of Covid-19 spendings, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc



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Introduction to SWOT Analysis of Revitalize Your Mature Company to Sustain Market Leadership


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Revitalize Your Mature Company to Sustain Market Leadership case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Revitalize Mature, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Revitalize Mature operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Revitalize Your Mature Company to Sustain Market Leadership can be done for the following purposes –
1. Strategic planning using facts provided in Revitalize Your Mature Company to Sustain Market Leadership case study
2. Improving business portfolio management of Revitalize Mature
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Revitalize Mature




Strengths Revitalize Your Mature Company to Sustain Market Leadership | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Revitalize Mature in Revitalize Your Mature Company to Sustain Market Leadership Harvard Business Review case study are -

Sustainable margins compare to other players in Strategy & Execution industry

– Revitalize Your Mature Company to Sustain Market Leadership firm has clearly differentiated products in the market place. This has enabled Revitalize Mature to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Revitalize Mature to invest into research and development (R&D) and innovation.

Training and development

– Revitalize Mature has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Revitalize Your Mature Company to Sustain Market Leadership Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Cross disciplinary teams

– Horizontal connected teams at the Revitalize Mature are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Diverse revenue streams

– Revitalize Mature is present in almost all the verticals within the industry. This has provided firm in Revitalize Your Mature Company to Sustain Market Leadership case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Revitalize Mature digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Revitalize Mature has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to recruit top talent

– Revitalize Mature is one of the leading recruiters in the industry. Managers in the Revitalize Your Mature Company to Sustain Market Leadership are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Strong track record of project management

– Revitalize Mature is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Organizational Resilience of Revitalize Mature

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Revitalize Mature does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Learning organization

- Revitalize Mature is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Revitalize Mature is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Revitalize Your Mature Company to Sustain Market Leadership Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Low bargaining power of suppliers

– Suppliers of Revitalize Mature in the sector have low bargaining power. Revitalize Your Mature Company to Sustain Market Leadership has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Revitalize Mature to manage not only supply disruptions but also source products at highly competitive prices.

Superior customer experience

– The customer experience strategy of Revitalize Mature in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Successful track record of launching new products

– Revitalize Mature has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Revitalize Mature has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses Revitalize Your Mature Company to Sustain Market Leadership | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Revitalize Your Mature Company to Sustain Market Leadership are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Revitalize Mature is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Revitalize Your Mature Company to Sustain Market Leadership can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, Revitalize Mature has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Revitalize Your Mature Company to Sustain Market Leadership, it seems that the employees of Revitalize Mature don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Need for greater diversity

– Revitalize Mature has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Lack of clear differentiation of Revitalize Mature products

– To increase the profitability and margins on the products, Revitalize Mature needs to provide more differentiated products than what it is currently offering in the marketplace.

Skills based hiring

– The stress on hiring functional specialists at Revitalize Mature has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High bargaining power of channel partners

– Because of the regulatory requirements, Benson P. Shapiro, Jonathan L.S. Byrnes suggests that, Revitalize Mature is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High cash cycle compare to competitors

Revitalize Mature has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Aligning sales with marketing

– It come across in the case study Revitalize Your Mature Company to Sustain Market Leadership that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Revitalize Your Mature Company to Sustain Market Leadership can leverage the sales team experience to cultivate customer relationships as Revitalize Mature is planning to shift buying processes online.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Revitalize Your Mature Company to Sustain Market Leadership, in the dynamic environment Revitalize Mature has struggled to respond to the nimble upstart competition. Revitalize Mature has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Revitalize Your Mature Company to Sustain Market Leadership HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Revitalize Mature has relatively successful track record of launching new products.




Opportunities Revitalize Your Mature Company to Sustain Market Leadership | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Revitalize Your Mature Company to Sustain Market Leadership are -

Better consumer reach

– The expansion of the 5G network will help Revitalize Mature to increase its market reach. Revitalize Mature will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Using analytics as competitive advantage

– Revitalize Mature has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Revitalize Your Mature Company to Sustain Market Leadership - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Revitalize Mature to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Leveraging digital technologies

– Revitalize Mature can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Revitalize Mature can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Revitalize Mature to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Revitalize Mature can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Revitalize Mature can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Low interest rates

– Even though inflation is raising its head in most developed economies, Revitalize Mature can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Revitalize Mature in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Revitalize Mature in the consumer business. Now Revitalize Mature can target international markets with far fewer capital restrictions requirements than the existing system.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Revitalize Mature can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Revitalize Mature can use these opportunities to build new business models that can help the communities that Revitalize Mature operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.

Buying journey improvements

– Revitalize Mature can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Revitalize Your Mature Company to Sustain Market Leadership suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Developing new processes and practices

– Revitalize Mature can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.




Threats Revitalize Your Mature Company to Sustain Market Leadership External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Revitalize Your Mature Company to Sustain Market Leadership are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Revitalize Mature.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Revitalize Mature in the Strategy & Execution sector and impact the bottomline of the organization.

Technology acceleration in Forth Industrial Revolution

– Revitalize Mature has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Revitalize Mature needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Consumer confidence and its impact on Revitalize Mature demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

High dependence on third party suppliers

– Revitalize Mature high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Stagnating economy with rate increase

– Revitalize Mature can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Revitalize Mature in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Revitalize Mature with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Revitalize Mature business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Revitalize Mature can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Revitalize Your Mature Company to Sustain Market Leadership .

Environmental challenges

– Revitalize Mature needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Revitalize Mature can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

Increasing wage structure of Revitalize Mature

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Revitalize Mature.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Revitalize Mature can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of Revitalize Your Mature Company to Sustain Market Leadership Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Revitalize Your Mature Company to Sustain Market Leadership needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Revitalize Your Mature Company to Sustain Market Leadership is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Revitalize Your Mature Company to Sustain Market Leadership is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Revitalize Your Mature Company to Sustain Market Leadership is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Revitalize Mature needs to make to build a sustainable competitive advantage.



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