Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Communication
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management
Connects the impairment of the public's trust in nonprofit organizations to managerial actions in five transactions that lie at the core of the relationship between nonprofits and the public. For each core transaction it asks: What does the public trust mean? How may that trust be impaired by managerial action? What concepts in a relationship-marketing message might help restore that trust? What are the conditions or antecedents that might materially modify the results of any of these messages? Offers important lessons to help clarify, manage, and restore the public's trust in nonprofit organizations when that trust is impaired by managerial action.
Swot Analysis of "Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management" written by Herrington J. Bryce includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Trust Public's facing as an external strategic factors. Some of the topics covered in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study are - Strategic Management Strategies, Public relations and Communication.
Some of the macro environment factors that can be used to understand the Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management casestudy better are - – digital marketing is dominated by two big players Facebook and Google, increasing inequality as vast percentage of new income is going to the top 1%, there is increasing trade war between United States & China, increasing government debt because of Covid-19 spendings, customer relationship management is fast transforming because of increasing concerns over data privacy, technology disruption, central banks are concerned over increasing inflation,
competitive advantages are harder to sustain because of technology dispersion, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc
Introduction to SWOT Analysis of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Trust Public's, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Trust Public's operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management can be done for the following purposes –
1. Strategic planning using facts provided in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study
2. Improving business portfolio management of Trust Public's
3. Assessing feasibility of the new initiative in Communication field.
4. Making a Communication topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Trust Public's
Strengths Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Trust Public's in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Harvard Business Review case study are -
Effective Research and Development (R&D)
– Trust Public's has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Strong track record of project management
– Trust Public's is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Sustainable margins compare to other players in Communication industry
– Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management firm has clearly differentiated products in the market place. This has enabled Trust Public's to fetch slight price premium compare to the competitors in the Communication industry. The sustainable margins have also helped Trust Public's to invest into research and development (R&D) and innovation.
Analytics focus
– Trust Public's is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Herrington J. Bryce can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Innovation driven organization
– Trust Public's is one of the most innovative firm in sector. Manager in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Digital Transformation in Communication segment
- digital transformation varies from industry to industry. For Trust Public's digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Trust Public's has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Highly skilled collaborators
– Trust Public's has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Organizational Resilience of Trust Public's
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Trust Public's does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Successful track record of launching new products
– Trust Public's has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Trust Public's has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Diverse revenue streams
– Trust Public's is present in almost all the verticals within the industry. This has provided firm in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Ability to recruit top talent
– Trust Public's is one of the leading recruiters in the industry. Managers in the Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Training and development
– Trust Public's has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Weaknesses Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management are -
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management, is just above the industry average. Trust Public's needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Products dominated business model
– Even though Trust Public's has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management should strive to include more intangible value offerings along with its core products and services.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management, it seems that the employees of Trust Public's don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Capital Spending Reduction
– Even during the low interest decade, Trust Public's has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
High bargaining power of channel partners
– Because of the regulatory requirements, Herrington J. Bryce suggests that, Trust Public's is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
No frontier risks strategy
– After analyzing the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management, it seems that company is thinking about the frontier risks that can impact Communication strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Aligning sales with marketing
– It come across in the case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management can leverage the sales team experience to cultivate customer relationships as Trust Public's is planning to shift buying processes online.
Low market penetration in new markets
– Outside its home market of Trust Public's, firm in the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Trust Public's is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Trust Public's supply chain. Even after few cautionary changes mentioned in the HBR case study - Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Trust Public's vulnerable to further global disruptions in South East Asia.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Trust Public's has relatively successful track record of launching new products.
Opportunities Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management are -
Buying journey improvements
– Trust Public's can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Trust Public's in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Communication segment, and it will provide faster access to the consumers.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Trust Public's is facing challenges because of the dominance of functional experts in the organization. Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Trust Public's can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Trust Public's can use these opportunities to build new business models that can help the communities that Trust Public's operates in. Secondly it can use opportunities from government spending in Communication sector.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Communication industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Trust Public's can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Trust Public's can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Creating value in data economy
– The success of analytics program of Trust Public's has opened avenues for new revenue streams for the organization in the industry. This can help Trust Public's to build a more holistic ecosystem as suggested in the Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study. Trust Public's can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Manufacturing automation
– Trust Public's can use the latest technology developments to improve its manufacturing and designing process in Communication segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Loyalty marketing
– Trust Public's has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Leveraging digital technologies
– Trust Public's can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Trust Public's in the consumer business. Now Trust Public's can target international markets with far fewer capital restrictions requirements than the existing system.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Communication industry, but it has also influenced the consumer preferences. Trust Public's can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Trust Public's can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Threats Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management are -
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Trust Public's can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management .
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Trust Public's will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Technology acceleration in Forth Industrial Revolution
– Trust Public's has witnessed rapid integration of technology during Covid-19 in the Communication industry. As one of the leading players in the industry, Trust Public's needs to keep up with the evolution of technology in the Communication sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Stagnating economy with rate increase
– Trust Public's can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Trust Public's in the Communication sector and impact the bottomline of the organization.
Increasing wage structure of Trust Public's
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Trust Public's.
Easy access to finance
– Easy access to finance in Communication field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Trust Public's can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Trust Public's.
Environmental challenges
– Trust Public's needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Trust Public's can take advantage of this fund but it will also bring new competitors in the Communication industry.
Consumer confidence and its impact on Trust Public's demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Regulatory challenges
– Trust Public's needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Communication industry regulations.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Trust Public's in the Communication industry. The Communication industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Weighted SWOT Analysis of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Trust Public's needs to make to build a sustainable competitive advantage.
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