Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Communication
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management
Connects the impairment of the public's trust in nonprofit organizations to managerial actions in five transactions that lie at the core of the relationship between nonprofits and the public. For each core transaction it asks: What does the public trust mean? How may that trust be impaired by managerial action? What concepts in a relationship-marketing message might help restore that trust? What are the conditions or antecedents that might materially modify the results of any of these messages? Offers important lessons to help clarify, manage, and restore the public's trust in nonprofit organizations when that trust is impaired by managerial action.
Swot Analysis of "Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management" written by Herrington J. Bryce includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Trust Public's facing as an external strategic factors. Some of the topics covered in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study are - Strategic Management Strategies, Public relations and Communication.
Some of the macro environment factors that can be used to understand the Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management casestudy better are - – geopolitical disruptions, talent flight as more people leaving formal jobs, increasing transportation and logistics costs, challanges to central banks by blockchain based private currencies, supply chains are disrupted by pandemic , customer relationship management is fast transforming because of increasing concerns over data privacy, increasing household debt because of falling income levels,
there is backlash against globalization, central banks are concerned over increasing inflation, etc
Introduction to SWOT Analysis of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Trust Public's, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Trust Public's operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management can be done for the following purposes –
1. Strategic planning using facts provided in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study
2. Improving business portfolio management of Trust Public's
3. Assessing feasibility of the new initiative in Communication field.
4. Making a Communication topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Trust Public's
Strengths Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Trust Public's in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Harvard Business Review case study are -
Sustainable margins compare to other players in Communication industry
– Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management firm has clearly differentiated products in the market place. This has enabled Trust Public's to fetch slight price premium compare to the competitors in the Communication industry. The sustainable margins have also helped Trust Public's to invest into research and development (R&D) and innovation.
Digital Transformation in Communication segment
- digital transformation varies from industry to industry. For Trust Public's digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Trust Public's has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Superior customer experience
– The customer experience strategy of Trust Public's in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Organizational Resilience of Trust Public's
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Trust Public's does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Diverse revenue streams
– Trust Public's is present in almost all the verticals within the industry. This has provided firm in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Strong track record of project management
– Trust Public's is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Innovation driven organization
– Trust Public's is one of the most innovative firm in sector. Manager in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Operational resilience
– The operational resilience strategy in the Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Ability to recruit top talent
– Trust Public's is one of the leading recruiters in the industry. Managers in the Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Learning organization
- Trust Public's is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Trust Public's is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Highly skilled collaborators
– Trust Public's has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
High brand equity
– Trust Public's has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Trust Public's to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Weaknesses Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management are -
Products dominated business model
– Even though Trust Public's has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management should strive to include more intangible value offerings along with its core products and services.
No frontier risks strategy
– After analyzing the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management, it seems that company is thinking about the frontier risks that can impact Communication strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Low market penetration in new markets
– Outside its home market of Trust Public's, firm in the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Capital Spending Reduction
– Even during the low interest decade, Trust Public's has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Trust Public's supply chain. Even after few cautionary changes mentioned in the HBR case study - Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Trust Public's vulnerable to further global disruptions in South East Asia.
Increasing silos among functional specialists
– The organizational structure of Trust Public's is dominated by functional specialists. It is not different from other players in the Communication segment. Trust Public's needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Trust Public's to focus more on services rather than just following the product oriented approach.
Workers concerns about automation
– As automation is fast increasing in the segment, Trust Public's needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Lack of clear differentiation of Trust Public's products
– To increase the profitability and margins on the products, Trust Public's needs to provide more differentiated products than what it is currently offering in the marketplace.
High cash cycle compare to competitors
Trust Public's has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Interest costs
– Compare to the competition, Trust Public's has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Skills based hiring
– The stress on hiring functional specialists at Trust Public's has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Opportunities Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management are -
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Trust Public's can use these opportunities to build new business models that can help the communities that Trust Public's operates in. Secondly it can use opportunities from government spending in Communication sector.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Trust Public's to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Trust Public's to hire the very best people irrespective of their geographical location.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Trust Public's in the consumer business. Now Trust Public's can target international markets with far fewer capital restrictions requirements than the existing system.
Using analytics as competitive advantage
– Trust Public's has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Trust Public's to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Trust Public's can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Developing new processes and practices
– Trust Public's can develop new processes and procedures in Communication industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Manufacturing automation
– Trust Public's can use the latest technology developments to improve its manufacturing and designing process in Communication segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Buying journey improvements
– Trust Public's can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Low interest rates
– Even though inflation is raising its head in most developed economies, Trust Public's can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Trust Public's in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Communication segment, and it will provide faster access to the consumers.
Leveraging digital technologies
– Trust Public's can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Trust Public's is facing challenges because of the dominance of functional experts in the organization. Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Communication industry, but it has also influenced the consumer preferences. Trust Public's can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Threats Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management are -
Stagnating economy with rate increase
– Trust Public's can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Easy access to finance
– Easy access to finance in Communication field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Trust Public's can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Trust Public's business can come under increasing regulations regarding data privacy, data security, etc.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Trust Public's can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management .
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Trust Public's needs to understand the core reasons impacting the Communication industry. This will help it in building a better workplace.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Trust Public's with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
High dependence on third party suppliers
– Trust Public's high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Technology acceleration in Forth Industrial Revolution
– Trust Public's has witnessed rapid integration of technology during Covid-19 in the Communication industry. As one of the leading players in the industry, Trust Public's needs to keep up with the evolution of technology in the Communication sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management, Trust Public's may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Communication .
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Trust Public's will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Shortening product life cycle
– it is one of the major threat that Trust Public's is facing in Communication sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Trust Public's.
Weighted SWOT Analysis of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Trust Public's needs to make to build a sustainable competitive advantage.
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