Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Communication
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management
Connects the impairment of the public's trust in nonprofit organizations to managerial actions in five transactions that lie at the core of the relationship between nonprofits and the public. For each core transaction it asks: What does the public trust mean? How may that trust be impaired by managerial action? What concepts in a relationship-marketing message might help restore that trust? What are the conditions or antecedents that might materially modify the results of any of these messages? Offers important lessons to help clarify, manage, and restore the public's trust in nonprofit organizations when that trust is impaired by managerial action.
Swot Analysis of "Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management" written by Herrington J. Bryce includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Trust Public's facing as an external strategic factors. Some of the topics covered in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study are - Strategic Management Strategies, Public relations and Communication.
Some of the macro environment factors that can be used to understand the Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing transportation and logistics costs, increasing government debt because of Covid-19 spendings, increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, increasing inequality as vast percentage of new income is going to the top 1%, increasing energy prices,
supply chains are disrupted by pandemic , technology disruption, etc
Introduction to SWOT Analysis of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Trust Public's, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Trust Public's operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management can be done for the following purposes –
1. Strategic planning using facts provided in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management case study
2. Improving business portfolio management of Trust Public's
3. Assessing feasibility of the new initiative in Communication field.
4. Making a Communication topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Trust Public's
Strengths Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Trust Public's in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Harvard Business Review case study are -
Strong track record of project management
– Trust Public's is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Organizational Resilience of Trust Public's
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Trust Public's does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Cross disciplinary teams
– Horizontal connected teams at the Trust Public's are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Low bargaining power of suppliers
– Suppliers of Trust Public's in the sector have low bargaining power. Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Trust Public's to manage not only supply disruptions but also source products at highly competitive prices.
High switching costs
– The high switching costs that Trust Public's has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Successful track record of launching new products
– Trust Public's has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Trust Public's has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Superior customer experience
– The customer experience strategy of Trust Public's in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Digital Transformation in Communication segment
- digital transformation varies from industry to industry. For Trust Public's digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Trust Public's has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Ability to lead change in Communication field
– Trust Public's is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Trust Public's in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Analytics focus
– Trust Public's is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Herrington J. Bryce can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Training and development
– Trust Public's has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Innovation driven organization
– Trust Public's is one of the most innovative firm in sector. Manager in Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Weaknesses Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management are -
Slow to strategic competitive environment developments
– As Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management HBR case study mentions - Trust Public's takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Lack of clear differentiation of Trust Public's products
– To increase the profitability and margins on the products, Trust Public's needs to provide more differentiated products than what it is currently offering in the marketplace.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management, is just above the industry average. Trust Public's needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Aligning sales with marketing
– It come across in the case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management can leverage the sales team experience to cultivate customer relationships as Trust Public's is planning to shift buying processes online.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Trust Public's has relatively successful track record of launching new products.
Low market penetration in new markets
– Outside its home market of Trust Public's, firm in the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
High cash cycle compare to competitors
Trust Public's has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
High operating costs
– Compare to the competitors, firm in the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Trust Public's 's lucrative customers.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Trust Public's supply chain. Even after few cautionary changes mentioned in the HBR case study - Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Trust Public's vulnerable to further global disruptions in South East Asia.
Need for greater diversity
– Trust Public's has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Skills based hiring
– The stress on hiring functional specialists at Trust Public's has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Opportunities Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management are -
Loyalty marketing
– Trust Public's has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Leveraging digital technologies
– Trust Public's can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Trust Public's can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Trust Public's to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Buying journey improvements
– Trust Public's can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Trust Public's in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Communication segment, and it will provide faster access to the consumers.
Developing new processes and practices
– Trust Public's can develop new processes and procedures in Communication industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Learning at scale
– Online learning technologies has now opened space for Trust Public's to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Building a culture of innovation
– managers at Trust Public's can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Communication segment.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Trust Public's can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Low interest rates
– Even though inflation is raising its head in most developed economies, Trust Public's can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Trust Public's can use these opportunities to build new business models that can help the communities that Trust Public's operates in. Secondly it can use opportunities from government spending in Communication sector.
Using analytics as competitive advantage
– Trust Public's has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Trust Public's to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Threats Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management are -
Technology acceleration in Forth Industrial Revolution
– Trust Public's has witnessed rapid integration of technology during Covid-19 in the Communication industry. As one of the leading players in the industry, Trust Public's needs to keep up with the evolution of technology in the Communication sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Trust Public's in the Communication sector and impact the bottomline of the organization.
Stagnating economy with rate increase
– Trust Public's can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Consumer confidence and its impact on Trust Public's demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Trust Public's with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Trust Public's.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management, Trust Public's may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Communication .
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Trust Public's needs to understand the core reasons impacting the Communication industry. This will help it in building a better workplace.
High dependence on third party suppliers
– Trust Public's high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Trust Public's in the Communication industry. The Communication industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Trust Public's can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management .
Easy access to finance
– Easy access to finance in Communication field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Trust Public's can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Shortening product life cycle
– it is one of the major threat that Trust Public's is facing in Communication sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Weighted SWOT Analysis of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Trust Public's needs to make to build a sustainable competitive advantage.
Feel free to connect with us if you need business research.
You can download Excel Template of Case Study Solution & Analysis of Public's Trust in Nonprofit Organizations: The Role of Relationship Marketing and Management