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Robert Mondavi Corp.: Caliterra (C) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Robert Mondavi Corp.: Caliterra (C)


Supplements the (A) case.

Authors :: Brian R. Golden, Henry W. Lane, David T.A. Wesley

Topics :: Communication

Tags :: Joint ventures, Managing people, Product development, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Robert Mondavi Corp.: Caliterra (C)" written by Brian R. Golden, Henry W. Lane, David T.A. Wesley includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Caliterra Mondavi facing as an external strategic factors. Some of the topics covered in Robert Mondavi Corp.: Caliterra (C) case study are - Strategic Management Strategies, Joint ventures, Managing people, Product development and Communication.


Some of the macro environment factors that can be used to understand the Robert Mondavi Corp.: Caliterra (C) casestudy better are - – supply chains are disrupted by pandemic , geopolitical disruptions, cloud computing is disrupting traditional business models, talent flight as more people leaving formal jobs, digital marketing is dominated by two big players Facebook and Google, increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, increasing transportation and logistics costs, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Robert Mondavi Corp.: Caliterra (C)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Robert Mondavi Corp.: Caliterra (C) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Caliterra Mondavi, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Caliterra Mondavi operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Robert Mondavi Corp.: Caliterra (C) can be done for the following purposes –
1. Strategic planning using facts provided in Robert Mondavi Corp.: Caliterra (C) case study
2. Improving business portfolio management of Caliterra Mondavi
3. Assessing feasibility of the new initiative in Communication field.
4. Making a Communication topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Caliterra Mondavi




Strengths Robert Mondavi Corp.: Caliterra (C) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Caliterra Mondavi in Robert Mondavi Corp.: Caliterra (C) Harvard Business Review case study are -

Sustainable margins compare to other players in Communication industry

– Robert Mondavi Corp.: Caliterra (C) firm has clearly differentiated products in the market place. This has enabled Caliterra Mondavi to fetch slight price premium compare to the competitors in the Communication industry. The sustainable margins have also helped Caliterra Mondavi to invest into research and development (R&D) and innovation.

Low bargaining power of suppliers

– Suppliers of Caliterra Mondavi in the sector have low bargaining power. Robert Mondavi Corp.: Caliterra (C) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Caliterra Mondavi to manage not only supply disruptions but also source products at highly competitive prices.

High brand equity

– Caliterra Mondavi has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Caliterra Mondavi to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Operational resilience

– The operational resilience strategy in the Robert Mondavi Corp.: Caliterra (C) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Organizational Resilience of Caliterra Mondavi

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Caliterra Mondavi does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Diverse revenue streams

– Caliterra Mondavi is present in almost all the verticals within the industry. This has provided firm in Robert Mondavi Corp.: Caliterra (C) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Analytics focus

– Caliterra Mondavi is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Brian R. Golden, Henry W. Lane, David T.A. Wesley can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Training and development

– Caliterra Mondavi has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Robert Mondavi Corp.: Caliterra (C) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Learning organization

- Caliterra Mondavi is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Caliterra Mondavi is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Robert Mondavi Corp.: Caliterra (C) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

High switching costs

– The high switching costs that Caliterra Mondavi has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Ability to recruit top talent

– Caliterra Mondavi is one of the leading recruiters in the industry. Managers in the Robert Mondavi Corp.: Caliterra (C) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Strong track record of project management

– Caliterra Mondavi is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses Robert Mondavi Corp.: Caliterra (C) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Robert Mondavi Corp.: Caliterra (C) are -

Skills based hiring

– The stress on hiring functional specialists at Caliterra Mondavi has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Robert Mondavi Corp.: Caliterra (C) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Caliterra Mondavi has relatively successful track record of launching new products.

High cash cycle compare to competitors

Caliterra Mondavi has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Aligning sales with marketing

– It come across in the case study Robert Mondavi Corp.: Caliterra (C) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Robert Mondavi Corp.: Caliterra (C) can leverage the sales team experience to cultivate customer relationships as Caliterra Mondavi is planning to shift buying processes online.

Workers concerns about automation

– As automation is fast increasing in the segment, Caliterra Mondavi needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Robert Mondavi Corp.: Caliterra (C), it seems that the employees of Caliterra Mondavi don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Products dominated business model

– Even though Caliterra Mondavi has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Robert Mondavi Corp.: Caliterra (C) should strive to include more intangible value offerings along with its core products and services.

Low market penetration in new markets

– Outside its home market of Caliterra Mondavi, firm in the HBR case study Robert Mondavi Corp.: Caliterra (C) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High operating costs

– Compare to the competitors, firm in the HBR case study Robert Mondavi Corp.: Caliterra (C) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Caliterra Mondavi 's lucrative customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Caliterra Mondavi supply chain. Even after few cautionary changes mentioned in the HBR case study - Robert Mondavi Corp.: Caliterra (C), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Caliterra Mondavi vulnerable to further global disruptions in South East Asia.

Slow to strategic competitive environment developments

– As Robert Mondavi Corp.: Caliterra (C) HBR case study mentions - Caliterra Mondavi takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.




Opportunities Robert Mondavi Corp.: Caliterra (C) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Robert Mondavi Corp.: Caliterra (C) are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Caliterra Mondavi can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Robert Mondavi Corp.: Caliterra (C), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Using analytics as competitive advantage

– Caliterra Mondavi has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Robert Mondavi Corp.: Caliterra (C) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Caliterra Mondavi to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Developing new processes and practices

– Caliterra Mondavi can develop new processes and procedures in Communication industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Caliterra Mondavi can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Caliterra Mondavi can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Communication industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Caliterra Mondavi can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Caliterra Mondavi can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Caliterra Mondavi is facing challenges because of the dominance of functional experts in the organization. Robert Mondavi Corp.: Caliterra (C) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Learning at scale

– Online learning technologies has now opened space for Caliterra Mondavi to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Better consumer reach

– The expansion of the 5G network will help Caliterra Mondavi to increase its market reach. Caliterra Mondavi will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Creating value in data economy

– The success of analytics program of Caliterra Mondavi has opened avenues for new revenue streams for the organization in the industry. This can help Caliterra Mondavi to build a more holistic ecosystem as suggested in the Robert Mondavi Corp.: Caliterra (C) case study. Caliterra Mondavi can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Buying journey improvements

– Caliterra Mondavi can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Robert Mondavi Corp.: Caliterra (C) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Building a culture of innovation

– managers at Caliterra Mondavi can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Communication segment.

Manufacturing automation

– Caliterra Mondavi can use the latest technology developments to improve its manufacturing and designing process in Communication segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats Robert Mondavi Corp.: Caliterra (C) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Robert Mondavi Corp.: Caliterra (C) are -

Environmental challenges

– Caliterra Mondavi needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Caliterra Mondavi can take advantage of this fund but it will also bring new competitors in the Communication industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Caliterra Mondavi can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Robert Mondavi Corp.: Caliterra (C) .

Stagnating economy with rate increase

– Caliterra Mondavi can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Caliterra Mondavi business can come under increasing regulations regarding data privacy, data security, etc.

Regulatory challenges

– Caliterra Mondavi needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Communication industry regulations.

Technology acceleration in Forth Industrial Revolution

– Caliterra Mondavi has witnessed rapid integration of technology during Covid-19 in the Communication industry. As one of the leading players in the industry, Caliterra Mondavi needs to keep up with the evolution of technology in the Communication sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Easy access to finance

– Easy access to finance in Communication field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Caliterra Mondavi can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Caliterra Mondavi in the Communication sector and impact the bottomline of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Caliterra Mondavi in the Communication industry. The Communication industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Caliterra Mondavi.

Consumer confidence and its impact on Caliterra Mondavi demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Shortening product life cycle

– it is one of the major threat that Caliterra Mondavi is facing in Communication sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of Robert Mondavi Corp.: Caliterra (C) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Robert Mondavi Corp.: Caliterra (C) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Robert Mondavi Corp.: Caliterra (C) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Robert Mondavi Corp.: Caliterra (C) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Robert Mondavi Corp.: Caliterra (C) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Caliterra Mondavi needs to make to build a sustainable competitive advantage.



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