Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel

This negotiations case describes the approach, over time, of Santa Clara, a small Pueblo Indian tribe in New Mexico, to recover a piece of land tribal leaders viewed as integral to their ancestral homeland. Unlike many negotiations cases, which concern the strategizing of two or more powerful players, this case describes the evolving strategy of a small, marginal player, striving mightily for a seat at a negotiating table dominated by several powerful interests. Initially taking a rights-based line of attack, the Santa Clara Pueblo eventually adopted a more strategic approach, seeking to understand the perspective of the U.S. Forest Service, the New Mexico Congressional delegation, and other important stakeholders, and to frame its arguments in a way the agency representatives and politicians would find most compelling. The case ends partway through the final, detailed negotiation between Santa Clara and the U.S. Forest Service, when a tense standoff arose. At this juncture, Santa Clara faced a difficult choice-whether to accept a partial win, to walk away, or to fight for more and perhaps risk losing all. A brief sequel describes what Santa Clara did, what the U.S. Forest Service did, and the resolution ultimately embraced by both sides.Case number 2021.1

Authors :: Kessely Hong, Pamela Varley

Topics :: Communication

Tags :: Negotiations, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel" written by Kessely Hong, Pamela Varley includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Clara Santa facing as an external strategic factors. Some of the topics covered in Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel case study are - Strategic Management Strategies, Negotiations and Communication.

Some of the macro environment factors that can be used to understand the Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing commodity prices, increasing household debt because of falling income levels, increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, technology disruption, customer relationship management is fast transforming because of increasing concerns over data privacy, cloud computing is disrupting traditional business models, increasing transportation and logistics costs, etc

---

---

---

---

Introduction to SWOT Analysis of Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel

SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Clara Santa, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Clara Santa operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.

---

SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix

SWOT analysis of Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel can be done for the following purposes –
1. Strategic planning using facts provided in Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel case study
2. Improving business portfolio management of Clara Santa
3. Assessing feasibility of the new initiative in Communication field.
4. Making a Communication topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Clara Santa

---

Strengths Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Clara Santa in Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel Harvard Business Review case study are -

Innovation driven organization

– Clara Santa is one of the most innovative firm in sector. Manager in Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

High brand equity

– Clara Santa has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Clara Santa to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Training and development

– Clara Santa has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High switching costs

– The high switching costs that Clara Santa has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Superior customer experience

– The customer experience strategy of Clara Santa in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Diverse revenue streams

– Clara Santa is present in almost all the verticals within the industry. This has provided firm in Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Sustainable margins compare to other players in Communication industry

– Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel firm has clearly differentiated products in the market place. This has enabled Clara Santa to fetch slight price premium compare to the competitors in the Communication industry. The sustainable margins have also helped Clara Santa to invest into research and development (R&D) and innovation.

Highly skilled collaborators

– Clara Santa has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Organizational Resilience of Clara Santa

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Clara Santa does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Strong track record of project management

– Clara Santa is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Successful track record of launching new products

– Clara Santa has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Clara Santa has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to lead change in Communication field

– Clara Santa is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Clara Santa in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

---

---

Weaknesses Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel are -

Slow decision making process

– As mentioned earlier in the report, Clara Santa has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Clara Santa even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Capital Spending Reduction

– Even during the low interest decade, Clara Santa has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Workers concerns about automation

– As automation is fast increasing in the segment, Clara Santa needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Products dominated business model

– Even though Clara Santa has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel should strive to include more intangible value offerings along with its core products and services.

Low market penetration in new markets

– Outside its home market of Clara Santa, firm in the HBR case study Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to strategic competitive environment developments

– As Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel HBR case study mentions - Clara Santa takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Skills based hiring

– The stress on hiring functional specialists at Clara Santa has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Aligning sales with marketing

– It come across in the case study Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel can leverage the sales team experience to cultivate customer relationships as Clara Santa is planning to shift buying processes online.

High bargaining power of channel partners

– Because of the regulatory requirements, Kessely Hong, Pamela Varley suggests that, Clara Santa is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Increasing silos among functional specialists

– The organizational structure of Clara Santa is dominated by functional specialists. It is not different from other players in the Communication segment. Clara Santa needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Clara Santa to focus more on services rather than just following the product oriented approach.

Interest costs

– Compare to the competition, Clara Santa has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

---

Opportunities Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The opportunities highlighted in the Harvard Business Review case study Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel are -

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Clara Santa to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Clara Santa to hire the very best people irrespective of their geographical location.

Manufacturing automation

– Clara Santa can use the latest technology developments to improve its manufacturing and designing process in Communication segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Clara Santa can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Communication industry, but it has also influenced the consumer preferences. Clara Santa can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Clara Santa can use these opportunities to build new business models that can help the communities that Clara Santa operates in. Secondly it can use opportunities from government spending in Communication sector.

Creating value in data economy

– The success of analytics program of Clara Santa has opened avenues for new revenue streams for the organization in the industry. This can help Clara Santa to build a more holistic ecosystem as suggested in the Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel case study. Clara Santa can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Clara Santa can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Learning at scale

– Online learning technologies has now opened space for Clara Santa to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Developing new processes and practices

– Clara Santa can develop new processes and procedures in Communication industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Communication industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Clara Santa can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Clara Santa can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Clara Santa to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Loyalty marketing

– Clara Santa has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Clara Santa in the consumer business. Now Clara Santa can target international markets with far fewer capital restrictions requirements than the existing system.

---

Threats Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The threats mentioned in the HBR case study Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel are -

High dependence on third party suppliers

– Clara Santa high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Stagnating economy with rate increase

– Clara Santa can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Clara Santa in the Communication industry. The Communication industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Clara Santa will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Regulatory challenges

– Clara Santa needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Communication industry regulations.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Easy access to finance

– Easy access to finance in Communication field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Clara Santa can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Clara Santa needs to understand the core reasons impacting the Communication industry. This will help it in building a better workplace.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Clara Santa in the Communication sector and impact the bottomline of the organization.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Clara Santa can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel .

Consumer confidence and its impact on Clara Santa demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Technology acceleration in Forth Industrial Revolution

– Clara Santa has witnessed rapid integration of technology during Covid-19 in the Communication industry. As one of the leading players in the industry, Clara Santa needs to keep up with the evolution of technology in the Communication sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

---

Weighted SWOT Analysis of Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel Template, Example

Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Negotiating from the Margins: The Santa Clara Pueblo Seeks Key Ancestral Lands Sequel is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Clara Santa needs to make to build a sustainable competitive advantage.

--- ---