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Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy


Set in the fall of 2012, this leadership case gives students the chance to grapple with the difficult challenges confronting Myanmar's opposition leader, Aung San Suu Kyi, after a rapid turn of fortune that took her, over a period of 14 months, from longtime prisoner of conscience to opposition leader in Parliament, openly discussed as the possible future president of Myanmar. The case describes Suu Kyi's political role in Myanmar during her many years of house arrest and in the two years following her release. Two 3-5-minute video companion pieces (Video A: "Aung San Suu Kyi, 'Icon of Hope'" and Video B: "Aung San Suu Kyi, Seizing the Moment") show, respectively, Suu Kyi's rise as a charismatic leader following her return to Myanmar (1988-1996) and second, her new chapter as a political leader in a fledgling democracy after her release from house arrest (2010-2012). The second video weaves together excerpts from Suu Kyi's September 2012 talk at the Harvard Kennedy School and visuals illustrating political events and general conditions in Myanmar. Case number 1986.0

Authors :: Hannah Riley Bowles, Pamela Varley

Topics :: Global Business

Tags :: Leadership, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy" written by Hannah Riley Bowles, Pamela Varley includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Suu Kyi facing as an external strategic factors. Some of the topics covered in Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy case study are - Strategic Management Strategies, Leadership and Global Business.


Some of the macro environment factors that can be used to understand the Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy casestudy better are - – there is backlash against globalization, digital marketing is dominated by two big players Facebook and Google, increasing government debt because of Covid-19 spendings, supply chains are disrupted by pandemic , increasing household debt because of falling income levels, there is increasing trade war between United States & China, banking and financial system is disrupted by Bitcoin and other crypto currencies, cloud computing is disrupting traditional business models, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Suu Kyi, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Suu Kyi operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy can be done for the following purposes –
1. Strategic planning using facts provided in Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy case study
2. Improving business portfolio management of Suu Kyi
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Suu Kyi




Strengths Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Suu Kyi in Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy Harvard Business Review case study are -

Operational resilience

– The operational resilience strategy in the Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Training and development

– Suu Kyi has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High switching costs

– The high switching costs that Suu Kyi has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Organizational Resilience of Suu Kyi

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Suu Kyi does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Cross disciplinary teams

– Horizontal connected teams at the Suu Kyi are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Successful track record of launching new products

– Suu Kyi has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Suu Kyi has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Digital Transformation in Global Business segment

- digital transformation varies from industry to industry. For Suu Kyi digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Suu Kyi has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to recruit top talent

– Suu Kyi is one of the leading recruiters in the industry. Managers in the Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Innovation driven organization

– Suu Kyi is one of the most innovative firm in sector. Manager in Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Strong track record of project management

– Suu Kyi is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Superior customer experience

– The customer experience strategy of Suu Kyi in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Diverse revenue streams

– Suu Kyi is present in almost all the verticals within the industry. This has provided firm in Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.






Weaknesses Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy are -

Lack of clear differentiation of Suu Kyi products

– To increase the profitability and margins on the products, Suu Kyi needs to provide more differentiated products than what it is currently offering in the marketplace.

Aligning sales with marketing

– It come across in the case study Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy can leverage the sales team experience to cultivate customer relationships as Suu Kyi is planning to shift buying processes online.

Workers concerns about automation

– As automation is fast increasing in the segment, Suu Kyi needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Suu Kyi is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

No frontier risks strategy

– After analyzing the HBR case study Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy, it seems that company is thinking about the frontier risks that can impact Global Business strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy, in the dynamic environment Suu Kyi has struggled to respond to the nimble upstart competition. Suu Kyi has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Low market penetration in new markets

– Outside its home market of Suu Kyi, firm in the HBR case study Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Interest costs

– Compare to the competition, Suu Kyi has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Suu Kyi supply chain. Even after few cautionary changes mentioned in the HBR case study - Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Suu Kyi vulnerable to further global disruptions in South East Asia.

Increasing silos among functional specialists

– The organizational structure of Suu Kyi is dominated by functional specialists. It is not different from other players in the Global Business segment. Suu Kyi needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Suu Kyi to focus more on services rather than just following the product oriented approach.

High bargaining power of channel partners

– Because of the regulatory requirements, Hannah Riley Bowles, Pamela Varley suggests that, Suu Kyi is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.




Opportunities Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy are -

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Suu Kyi to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Suu Kyi to hire the very best people irrespective of their geographical location.

Developing new processes and practices

– Suu Kyi can develop new processes and procedures in Global Business industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Leveraging digital technologies

– Suu Kyi can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Loyalty marketing

– Suu Kyi has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Suu Kyi can use these opportunities to build new business models that can help the communities that Suu Kyi operates in. Secondly it can use opportunities from government spending in Global Business sector.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Suu Kyi can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Suu Kyi can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Global Business industry, but it has also influenced the consumer preferences. Suu Kyi can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Learning at scale

– Online learning technologies has now opened space for Suu Kyi to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Suu Kyi can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Buying journey improvements

– Suu Kyi can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Better consumer reach

– The expansion of the 5G network will help Suu Kyi to increase its market reach. Suu Kyi will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Low interest rates

– Even though inflation is raising its head in most developed economies, Suu Kyi can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Suu Kyi in the consumer business. Now Suu Kyi can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Suu Kyi.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Suu Kyi needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.

High dependence on third party suppliers

– Suu Kyi high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Easy access to finance

– Easy access to finance in Global Business field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Suu Kyi can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Consumer confidence and its impact on Suu Kyi demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing wage structure of Suu Kyi

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Suu Kyi.

Shortening product life cycle

– it is one of the major threat that Suu Kyi is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Suu Kyi with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Environmental challenges

– Suu Kyi needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Suu Kyi can take advantage of this fund but it will also bring new competitors in the Global Business industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Suu Kyi can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Suu Kyi will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.




Weighted SWOT Analysis of Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Aung San Suu Kyi, Seizing the Moment: Soaring Hopes & Tough Constraints in Myanmar's Unfolding Democracy is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Suu Kyi needs to make to build a sustainable competitive advantage.



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