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Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond


To maximize their effectiveness, color cases should be printed in color.Anand Piramal and his team sought to "democratize healthcare" in India through the development of a new service delivery model. If Henry Ford could build and deliver cars to everyone in the United States, Piramal thought, then why can't India deliver healthcare to the 70% of its citizens who lack access to it? They began pilots in 2008 but soon ran into unexpected difficulties. After a second round of pilots in early 2010, they had to decide whether to proceed and if so how.

Authors :: Rosabeth Moss Kanter, Matthew Bird

Topics :: Leadership & Managing People

Tags :: Corporate governance, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond" written by Rosabeth Moss Kanter, Matthew Bird includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Piramal Pilots facing as an external strategic factors. Some of the topics covered in Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond case study are - Strategic Management Strategies, Corporate governance and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond casestudy better are - – challanges to central banks by blockchain based private currencies, digital marketing is dominated by two big players Facebook and Google, increasing commodity prices, customer relationship management is fast transforming because of increasing concerns over data privacy, cloud computing is disrupting traditional business models, there is backlash against globalization, geopolitical disruptions, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing household debt because of falling income levels, etc



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Introduction to SWOT Analysis of Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Piramal Pilots, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Piramal Pilots operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond can be done for the following purposes –
1. Strategic planning using facts provided in Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond case study
2. Improving business portfolio management of Piramal Pilots
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Piramal Pilots




Strengths Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Piramal Pilots in Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond Harvard Business Review case study are -

Low bargaining power of suppliers

– Suppliers of Piramal Pilots in the sector have low bargaining power. Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Piramal Pilots to manage not only supply disruptions but also source products at highly competitive prices.

High brand equity

– Piramal Pilots has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Piramal Pilots to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to recruit top talent

– Piramal Pilots is one of the leading recruiters in the industry. Managers in the Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Cross disciplinary teams

– Horizontal connected teams at the Piramal Pilots are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Effective Research and Development (R&D)

– Piramal Pilots has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Diverse revenue streams

– Piramal Pilots is present in almost all the verticals within the industry. This has provided firm in Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Learning organization

- Piramal Pilots is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Piramal Pilots is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Organizational Resilience of Piramal Pilots

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Piramal Pilots does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

High switching costs

– The high switching costs that Piramal Pilots has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Successful track record of launching new products

– Piramal Pilots has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Piramal Pilots has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to lead change in Leadership & Managing People field

– Piramal Pilots is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Piramal Pilots in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Superior customer experience

– The customer experience strategy of Piramal Pilots in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.






Weaknesses Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Piramal Pilots is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, Piramal Pilots has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond, is just above the industry average. Piramal Pilots needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Increasing silos among functional specialists

– The organizational structure of Piramal Pilots is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Piramal Pilots needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Piramal Pilots to focus more on services rather than just following the product oriented approach.

Aligning sales with marketing

– It come across in the case study Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond can leverage the sales team experience to cultivate customer relationships as Piramal Pilots is planning to shift buying processes online.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond, it seems that the employees of Piramal Pilots don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Piramal Pilots supply chain. Even after few cautionary changes mentioned in the HBR case study - Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Piramal Pilots vulnerable to further global disruptions in South East Asia.

Need for greater diversity

– Piramal Pilots has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High bargaining power of channel partners

– Because of the regulatory requirements, Rosabeth Moss Kanter, Matthew Bird suggests that, Piramal Pilots is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Products dominated business model

– Even though Piramal Pilots has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond should strive to include more intangible value offerings along with its core products and services.

Workers concerns about automation

– As automation is fast increasing in the segment, Piramal Pilots needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.




Opportunities Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Piramal Pilots can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Loyalty marketing

– Piramal Pilots has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Piramal Pilots can use these opportunities to build new business models that can help the communities that Piramal Pilots operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Piramal Pilots can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Learning at scale

– Online learning technologies has now opened space for Piramal Pilots to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Piramal Pilots to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Piramal Pilots to hire the very best people irrespective of their geographical location.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Piramal Pilots is facing challenges because of the dominance of functional experts in the organization. Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Buying journey improvements

– Piramal Pilots can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Using analytics as competitive advantage

– Piramal Pilots has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Piramal Pilots to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Piramal Pilots can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Developing new processes and practices

– Piramal Pilots can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Piramal Pilots in the consumer business. Now Piramal Pilots can target international markets with far fewer capital restrictions requirements than the existing system.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Piramal Pilots to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.




Threats Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Piramal Pilots in the Leadership & Managing People sector and impact the bottomline of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Piramal Pilots business can come under increasing regulations regarding data privacy, data security, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Piramal Pilots will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond, Piramal Pilots may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Piramal Pilots with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Regulatory challenges

– Piramal Pilots needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Shortening product life cycle

– it is one of the major threat that Piramal Pilots is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Piramal Pilots in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Piramal Pilots needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Piramal Pilots can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology acceleration in Forth Industrial Revolution

– Piramal Pilots has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Piramal Pilots needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Increasing wage structure of Piramal Pilots

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Piramal Pilots.

Environmental challenges

– Piramal Pilots needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Piramal Pilots can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.




Weighted SWOT Analysis of Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Piramal e-Swasthya: Attempting Big Changes for Small Places - in India and Beyond is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Piramal Pilots needs to make to build a sustainable competitive advantage.



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