To Tweet or Not to Tweet: What Business Can Learn from Social Movements SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Leadership & Managing People
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of To Tweet or Not to Tweet: What Business Can Learn from Social Movements
Social media has created widespread confusion in many organizations. Some all but beg people to 'like' them on Facebook, while others badger consumers to follow them on Twitter. The fact is, hundreds of millions of dollars are spent each year on social media marketing strategies, and most of it achieves very little in the way of creating a sustained following. Successful social movements, by contrast, have long managed to capture and sustain followers over long periods of time-for a tiny fraction of what private companies spend on marketing. The authors describe five lessons business can we learn from social movements and their organizers.
Swot Analysis of "To Tweet or Not to Tweet: What Business Can Learn from Social Movements" written by Paula Goldman includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Movements Tweet facing as an external strategic factors. Some of the topics covered in To Tweet or Not to Tweet: What Business Can Learn from Social Movements case study are - Strategic Management Strategies, Marketing, Social platforms and Leadership & Managing People.
Some of the macro environment factors that can be used to understand the To Tweet or Not to Tweet: What Business Can Learn from Social Movements casestudy better are - – increasing household debt because of falling income levels, there is backlash against globalization, banking and financial system is disrupted by Bitcoin and other crypto currencies, geopolitical disruptions, increasing inequality as vast percentage of new income is going to the top 1%, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing commodity prices,
technology disruption, cloud computing is disrupting traditional business models, etc
Introduction to SWOT Analysis of To Tweet or Not to Tweet: What Business Can Learn from Social Movements
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in To Tweet or Not to Tweet: What Business Can Learn from Social Movements case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Movements Tweet, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Movements Tweet operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of To Tweet or Not to Tweet: What Business Can Learn from Social Movements can be done for the following purposes –
1. Strategic planning using facts provided in To Tweet or Not to Tweet: What Business Can Learn from Social Movements case study
2. Improving business portfolio management of Movements Tweet
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Movements Tweet
Strengths To Tweet or Not to Tweet: What Business Can Learn from Social Movements | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Movements Tweet in To Tweet or Not to Tweet: What Business Can Learn from Social Movements Harvard Business Review case study are -
Digital Transformation in Leadership & Managing People segment
- digital transformation varies from industry to industry. For Movements Tweet digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Movements Tweet has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Ability to recruit top talent
– Movements Tweet is one of the leading recruiters in the industry. Managers in the To Tweet or Not to Tweet: What Business Can Learn from Social Movements are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Learning organization
- Movements Tweet is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Movements Tweet is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in To Tweet or Not to Tweet: What Business Can Learn from Social Movements Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Successful track record of launching new products
– Movements Tweet has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Movements Tweet has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Diverse revenue streams
– Movements Tweet is present in almost all the verticals within the industry. This has provided firm in To Tweet or Not to Tweet: What Business Can Learn from Social Movements case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Cross disciplinary teams
– Horizontal connected teams at the Movements Tweet are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Innovation driven organization
– Movements Tweet is one of the most innovative firm in sector. Manager in To Tweet or Not to Tweet: What Business Can Learn from Social Movements Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
High switching costs
– The high switching costs that Movements Tweet has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Strong track record of project management
– Movements Tweet is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Organizational Resilience of Movements Tweet
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Movements Tweet does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Ability to lead change in Leadership & Managing People field
– Movements Tweet is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Movements Tweet in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Superior customer experience
– The customer experience strategy of Movements Tweet in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Weaknesses To Tweet or Not to Tweet: What Business Can Learn from Social Movements | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of To Tweet or Not to Tweet: What Business Can Learn from Social Movements are -
High operating costs
– Compare to the competitors, firm in the HBR case study To Tweet or Not to Tweet: What Business Can Learn from Social Movements has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Movements Tweet 's lucrative customers.
Aligning sales with marketing
– It come across in the case study To Tweet or Not to Tweet: What Business Can Learn from Social Movements that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case To Tweet or Not to Tweet: What Business Can Learn from Social Movements can leverage the sales team experience to cultivate customer relationships as Movements Tweet is planning to shift buying processes online.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study To Tweet or Not to Tweet: What Business Can Learn from Social Movements, in the dynamic environment Movements Tweet has struggled to respond to the nimble upstart competition. Movements Tweet has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Low market penetration in new markets
– Outside its home market of Movements Tweet, firm in the HBR case study To Tweet or Not to Tweet: What Business Can Learn from Social Movements needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Workers concerns about automation
– As automation is fast increasing in the segment, Movements Tweet needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the To Tweet or Not to Tweet: What Business Can Learn from Social Movements HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Movements Tweet has relatively successful track record of launching new products.
Slow to strategic competitive environment developments
– As To Tweet or Not to Tweet: What Business Can Learn from Social Movements HBR case study mentions - Movements Tweet takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Products dominated business model
– Even though Movements Tweet has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - To Tweet or Not to Tweet: What Business Can Learn from Social Movements should strive to include more intangible value offerings along with its core products and services.
Skills based hiring
– The stress on hiring functional specialists at Movements Tweet has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
High bargaining power of channel partners
– Because of the regulatory requirements, Paula Goldman suggests that, Movements Tweet is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Interest costs
– Compare to the competition, Movements Tweet has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Opportunities To Tweet or Not to Tweet: What Business Can Learn from Social Movements | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study To Tweet or Not to Tweet: What Business Can Learn from Social Movements are -
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Movements Tweet can use these opportunities to build new business models that can help the communities that Movements Tweet operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.
Manufacturing automation
– Movements Tweet can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Movements Tweet can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Creating value in data economy
– The success of analytics program of Movements Tweet has opened avenues for new revenue streams for the organization in the industry. This can help Movements Tweet to build a more holistic ecosystem as suggested in the To Tweet or Not to Tweet: What Business Can Learn from Social Movements case study. Movements Tweet can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Loyalty marketing
– Movements Tweet has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Low interest rates
– Even though inflation is raising its head in most developed economies, Movements Tweet can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Better consumer reach
– The expansion of the 5G network will help Movements Tweet to increase its market reach. Movements Tweet will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Movements Tweet can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Leveraging digital technologies
– Movements Tweet can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Movements Tweet in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Movements Tweet can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Movements Tweet can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Movements Tweet can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Movements Tweet can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, To Tweet or Not to Tweet: What Business Can Learn from Social Movements, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Threats To Tweet or Not to Tweet: What Business Can Learn from Social Movements External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study To Tweet or Not to Tweet: What Business Can Learn from Social Movements are -
High dependence on third party suppliers
– Movements Tweet high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Increasing wage structure of Movements Tweet
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Movements Tweet.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Movements Tweet needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Movements Tweet with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Consumer confidence and its impact on Movements Tweet demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study To Tweet or Not to Tweet: What Business Can Learn from Social Movements, Movements Tweet may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Movements Tweet will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Stagnating economy with rate increase
– Movements Tweet can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Movements Tweet in the Leadership & Managing People sector and impact the bottomline of the organization.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Movements Tweet in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Regulatory challenges
– Movements Tweet needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Movements Tweet business can come under increasing regulations regarding data privacy, data security, etc.
Weighted SWOT Analysis of To Tweet or Not to Tweet: What Business Can Learn from Social Movements Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study To Tweet or Not to Tweet: What Business Can Learn from Social Movements needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study To Tweet or Not to Tweet: What Business Can Learn from Social Movements is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study To Tweet or Not to Tweet: What Business Can Learn from Social Movements is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of To Tweet or Not to Tweet: What Business Can Learn from Social Movements is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Movements Tweet needs to make to build a sustainable competitive advantage.