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FII Banrisul Novas Fronteiras (BNFS11) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for FII Banrisul Novas Fronteiras (Brazil)


Based on various researches at Oak Spring University , FII Banrisul Novas Fronteiras is operating in a macro-environment that has been destablized by – increasing household debt because of falling income levels, cloud computing is disrupting traditional business models, increasing commodity prices, increasing inequality as vast percentage of new income is going to the top 1%, central banks are concerned over increasing inflation, digital marketing is dominated by two big players Facebook and Google, increasing government debt because of Covid-19 spendings, wage bills are increasing, talent flight as more people leaving formal jobs, etc



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Introduction to SWOT Analysis of FII Banrisul Novas Fronteiras


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that FII Banrisul Novas Fronteiras can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the FII Banrisul Novas Fronteiras, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which FII Banrisul Novas Fronteiras operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of FII Banrisul Novas Fronteiras can be done for the following purposes –
1. Strategic planning of FII Banrisul Novas Fronteiras
2. Improving business portfolio management of FII Banrisul Novas Fronteiras
3. Assessing feasibility of the new initiative in Brazil
4. Making a NA sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of FII Banrisul Novas Fronteiras




Strengths of FII Banrisul Novas Fronteiras | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of FII Banrisul Novas Fronteiras are -

Organizational Resilience of FII Banrisul Novas Fronteiras

– The covid-19 pandemic has put organizational resilience at the centre of everthing FII Banrisul Novas Fronteiras does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Innovation driven organization

– FII Banrisul Novas Fronteiras is one of the most innovative firm in NA sector.

Effective Research and Development (R&D)

– FII Banrisul Novas Fronteiras has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – FII Banrisul Novas Fronteiras staying ahead in the NA industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Analytics focus

– FII Banrisul Novas Fronteiras is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the NA industry. The technology infrastructure of Brazil is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Digital Transformation in NA industry

- digital transformation varies from industry to industry. For FII Banrisul Novas Fronteiras digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. FII Banrisul Novas Fronteiras has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of FII Banrisul Novas Fronteiras in NA industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to recruit top talent

– FII Banrisul Novas Fronteiras is one of the leading players in the NA industry in Brazil. It is in a position to attract the best talent available in Brazil. The firm has a robust talent identification program that helps in identifying the brightest.

Strong track record of project management in the NA industry

– FII Banrisul Novas Fronteiras is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Highly skilled collaborators

– FII Banrisul Novas Fronteiras has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive NA industry. Secondly the value chain collaborators of FII Banrisul Novas Fronteiras have helped the firm to develop new products and bring them quickly to the marketplace.

Operational resilience

– The operational resilience strategy of FII Banrisul Novas Fronteiras comprises – understanding the underlying the factors in the NA industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Learning organization

- FII Banrisul Novas Fronteiras is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at FII Banrisul Novas Fronteiras is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at FII Banrisul Novas Fronteiras emphasize – knowledge, initiative, and innovation.

High brand equity

– FII Banrisul Novas Fronteiras has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled FII Banrisul Novas Fronteiras to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses of FII Banrisul Novas Fronteiras | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of FII Banrisul Novas Fronteiras are -

No frontier risks strategy

– From the 10K / annual statement of FII Banrisul Novas Fronteiras, it seems that company is thinking out the frontier risks that can impact NA industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Ability to respond to the competition

– As the decision making is very deliberative at FII Banrisul Novas Fronteiras, in the dynamic environment of NA industry it has struggled to respond to the nimble upstart competition. FII Banrisul Novas Fronteiras has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High operating costs

– Compare to the competitors, FII Banrisul Novas Fronteiras has high operating costs in the NA industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract FII Banrisul Novas Fronteiras lucrative customers.

Employees’ less understanding of FII Banrisul Novas Fronteiras strategy

– From the outside it seems that the employees of FII Banrisul Novas Fronteiras don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High dependence on FII Banrisul Novas Fronteiras ‘s star products

– The top 2 products and services of FII Banrisul Novas Fronteiras still accounts for major business revenue. This dependence on star products in NA industry has resulted into insufficient focus on developing new products, even though FII Banrisul Novas Fronteiras has relatively successful track record of launching new products.

Skills based hiring in NA industry

– The stress on hiring functional specialists at FII Banrisul Novas Fronteiras has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Low market penetration in new markets

– Outside its home market of Brazil, FII Banrisul Novas Fronteiras needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Workers concerns about automation

– As automation is fast increasing in the NA industry, FII Banrisul Novas Fronteiras needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Aligning sales with marketing

– From the outside it seems that FII Banrisul Novas Fronteiras needs to have more collaboration between its sales team and marketing team. Sales professionals in the NA industry have deep experience in developing customer relationships. Marketing department at FII Banrisul Novas Fronteiras can leverage the sales team experience to cultivate customer relationships as FII Banrisul Novas Fronteiras is planning to shift buying processes online.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, FII Banrisul Novas Fronteiras is slow explore the new channels of communication. These new channels of communication can help FII Banrisul Novas Fronteiras to provide better information regarding NA products and services. It can also build an online community to further reach out to potential customers.

Slow decision making process

– As mentioned earlier in the report, FII Banrisul Novas Fronteiras has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the NA industry over the last five years. FII Banrisul Novas Fronteiras even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




FII Banrisul Novas Fronteiras Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of FII Banrisul Novas Fronteiras are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. FII Banrisul Novas Fronteiras can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Lowering marketing communication costs

– 5G expansion will open new opportunities for FII Banrisul Novas Fronteiras in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the NA industry, and it will provide faster access to the consumers.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for FII Banrisul Novas Fronteiras to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for FII Banrisul Novas Fronteiras to hire the very best people irrespective of their geographical location.

Building a culture of innovation

– managers at FII Banrisul Novas Fronteiras can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the NA industry.

Buying journey improvements

– FII Banrisul Novas Fronteiras can improve the customer journey of consumers in the NA industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in NA industry, but it has also influenced the consumer preferences. FII Banrisul Novas Fronteiras can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Use of Bitcoin and other crypto currencies for transactions in NA industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for FII Banrisul Novas Fronteiras in the NA industry. Now FII Banrisul Novas Fronteiras can target international markets with far fewer capital restrictions requirements than the existing system.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help FII Banrisul Novas Fronteiras to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Leveraging digital technologies

– FII Banrisul Novas Fronteiras can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, FII Banrisul Novas Fronteiras can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help FII Banrisul Novas Fronteiras to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Learning at scale

– Online learning technologies has now opened space for FII Banrisul Novas Fronteiras to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Low interest rates

– Even though inflation is raising its head in most developed economies, FII Banrisul Novas Fronteiras can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Loyalty marketing

– FII Banrisul Novas Fronteiras has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats FII Banrisul Novas Fronteiras External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of FII Banrisul Novas Fronteiras are -

Regulatory challenges

– FII Banrisul Novas Fronteiras needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the NA industry regulations.

Consumer confidence and its impact on FII Banrisul Novas Fronteiras demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in NA industry and other sectors.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, FII Banrisul Novas Fronteiras can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate FII Banrisul Novas Fronteiras prominent markets.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of FII Banrisul Novas Fronteiras.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. FII Banrisul Novas Fronteiras will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to NA industry are lowering. It can presents FII Banrisul Novas Fronteiras with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the NA sector.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, FII Banrisul Novas Fronteiras may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of NA sector.

High dependence on third party suppliers

– FII Banrisul Novas Fronteiras high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Easy access to finance

– Easy access to finance in NA industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. FII Banrisul Novas Fronteiras can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Environmental challenges

– FII Banrisul Novas Fronteiras needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. FII Banrisul Novas Fronteiras can take advantage of this fund but it will also bring new competitors in the NA industry.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Stagnating economy with rate increase

– FII Banrisul Novas Fronteiras can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the NA industry.




Weighted SWOT Analysis of FII Banrisul Novas Fronteiras Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at FII Banrisul Novas Fronteiras needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of FII Banrisul Novas Fronteiras is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of FII Banrisul Novas Fronteiras is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of FII Banrisul Novas Fronteiras to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that FII Banrisul Novas Fronteiras needs to make to build a sustainable competitive advantage.



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