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FII Industrial do Brasil (FIIB11) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for FII Industrial do Brasil (Brazil)


Based on various researches at Oak Spring University , FII Industrial do Brasil is operating in a macro-environment that has been destablized by – increasing transportation and logistics costs, there is backlash against globalization, competitive advantages are harder to sustain because of technology dispersion, supply chains are disrupted by pandemic , digital marketing is dominated by two big players Facebook and Google, geopolitical disruptions, increasing household debt because of falling income levels, talent flight as more people leaving formal jobs, increasing commodity prices, etc



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Introduction to SWOT Analysis of FII Industrial do Brasil


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that FII Industrial do Brasil can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the FII Industrial do Brasil, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which FII Industrial do Brasil operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of FII Industrial do Brasil can be done for the following purposes –
1. Strategic planning of FII Industrial do Brasil
2. Improving business portfolio management of FII Industrial do Brasil
3. Assessing feasibility of the new initiative in Brazil
4. Making a NA sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of FII Industrial do Brasil




Strengths of FII Industrial do Brasil | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of FII Industrial do Brasil are -

Learning organization

- FII Industrial do Brasil is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at FII Industrial do Brasil is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at FII Industrial do Brasil emphasize – knowledge, initiative, and innovation.

Operational resilience

– The operational resilience strategy of FII Industrial do Brasil comprises – understanding the underlying the factors in the NA industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Successful track record of launching new products

– FII Industrial do Brasil has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. FII Industrial do Brasil has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High switching costs

– The high switching costs that FII Industrial do Brasil has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Ability to recruit top talent

– FII Industrial do Brasil is one of the leading players in the NA industry in Brazil. It is in a position to attract the best talent available in Brazil. The firm has a robust talent identification program that helps in identifying the brightest.

Digital Transformation in NA industry

- digital transformation varies from industry to industry. For FII Industrial do Brasil digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. FII Industrial do Brasil has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of FII Industrial do Brasil in NA industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Low bargaining power of suppliers

– Suppliers of FII Industrial do Brasil in the NA sector have low bargaining power. FII Industrial do Brasil has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps FII Industrial do Brasil to manage not only supply disruptions but also source products at highly competitive prices.

Innovation driven organization

– FII Industrial do Brasil is one of the most innovative firm in NA sector.

High brand equity

– FII Industrial do Brasil has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled FII Industrial do Brasil to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Cross disciplinary teams

– Horizontal connected teams at the FII Industrial do Brasil are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Organizational Resilience of FII Industrial do Brasil

– The covid-19 pandemic has put organizational resilience at the centre of everthing FII Industrial do Brasil does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses of FII Industrial do Brasil | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of FII Industrial do Brasil are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, FII Industrial do Brasil is slow explore the new channels of communication. These new channels of communication can help FII Industrial do Brasil to provide better information regarding NA products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, FII Industrial do Brasil has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Increasing silos among functional specialists

– The organizational structure of FII Industrial do Brasil is dominated by functional specialists. It is not different from other players in the NA industry, but FII Industrial do Brasil needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help FII Industrial do Brasil to focus more on services in the NA industry rather than just following the product oriented approach.

Aligning sales with marketing

– From the outside it seems that FII Industrial do Brasil needs to have more collaboration between its sales team and marketing team. Sales professionals in the NA industry have deep experience in developing customer relationships. Marketing department at FII Industrial do Brasil can leverage the sales team experience to cultivate customer relationships as FII Industrial do Brasil is planning to shift buying processes online.

Products dominated business model

– Even though FII Industrial do Brasil has some of the most successful models in the NA industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. FII Industrial do Brasil should strive to include more intangible value offerings along with its core products and services.

Need for greater diversity

– FII Industrial do Brasil has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High bargaining power of channel partners in NA industry

– because of the regulatory requirements in Brazil, FII Industrial do Brasil is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the NA industry.

Capital Spending Reduction

– Even during the low interest decade, FII Industrial do Brasil has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the NA industry using digital technology.

Skills based hiring in NA industry

– The stress on hiring functional specialists at FII Industrial do Brasil has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Lack of clear differentiation of FII Industrial do Brasil products

– To increase the profitability and margins on the products, FII Industrial do Brasil needs to provide more differentiated products than what it is currently offering in the marketplace.

Low market penetration in new markets

– Outside its home market of Brazil, FII Industrial do Brasil needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.




FII Industrial do Brasil Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of FII Industrial do Brasil are -

Low interest rates

– Even though inflation is raising its head in most developed economies, FII Industrial do Brasil can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Leveraging digital technologies

– FII Industrial do Brasil can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. FII Industrial do Brasil can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, FII Industrial do Brasil can use these opportunities to build new business models that can help the communities that FII Industrial do Brasil operates in. Secondly it can use opportunities from government spending in NA sector.

Learning at scale

– Online learning technologies has now opened space for FII Industrial do Brasil to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the NA industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. FII Industrial do Brasil can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. FII Industrial do Brasil can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help FII Industrial do Brasil to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Building a culture of innovation

– managers at FII Industrial do Brasil can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the NA industry.

Loyalty marketing

– FII Industrial do Brasil has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Creating value in data economy

– The success of analytics program of FII Industrial do Brasil has opened avenues for new revenue streams for the organization in NA industry. This can help FII Industrial do Brasil to build a more holistic ecosystem for FII Industrial do Brasil products in the NA industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in NA industry, but it has also influenced the consumer preferences. FII Industrial do Brasil can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for FII Industrial do Brasil to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for FII Industrial do Brasil to hire the very best people irrespective of their geographical location.

Better consumer reach

– The expansion of the 5G network will help FII Industrial do Brasil to increase its market reach. FII Industrial do Brasil will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.




Threats FII Industrial do Brasil External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of FII Industrial do Brasil are -

Technology acceleration in Forth Industrial Revolution

– FII Industrial do Brasil has witnessed rapid integration of technology during Covid-19 in the NA industry. As one of the leading players in the industry, FII Industrial do Brasil needs to keep up with the evolution of technology in the NA sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for FII Industrial do Brasil in NA industry. The NA industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Environmental challenges

– FII Industrial do Brasil needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. FII Industrial do Brasil can take advantage of this fund but it will also bring new competitors in the NA industry.

Easy access to finance

– Easy access to finance in NA industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. FII Industrial do Brasil can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, FII Industrial do Brasil may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of NA sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Stagnating economy with rate increase

– FII Industrial do Brasil can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the NA industry.

Regulatory challenges

– FII Industrial do Brasil needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the NA industry regulations.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of FII Industrial do Brasil business can come under increasing regulations regarding data privacy, data security, etc.

Consumer confidence and its impact on FII Industrial do Brasil demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in NA industry and other sectors.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, FII Industrial do Brasil can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate FII Industrial do Brasil prominent markets.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to NA industry are lowering. It can presents FII Industrial do Brasil with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the NA sector.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for FII Industrial do Brasil in the NA sector and impact the bottomline of the organization.




Weighted SWOT Analysis of FII Industrial do Brasil Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at FII Industrial do Brasil needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of FII Industrial do Brasil is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of FII Industrial do Brasil is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of FII Industrial do Brasil to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that FII Industrial do Brasil needs to make to build a sustainable competitive advantage.



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