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CSHG GR Louveira FII (GRLV11) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for CSHG GR Louveira FII (Brazil)


Based on various researches at Oak Spring University , CSHG GR Louveira FII is operating in a macro-environment that has been destablized by – technology disruption, cloud computing is disrupting traditional business models, increasing inequality as vast percentage of new income is going to the top 1%, increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, talent flight as more people leaving formal jobs, customer relationship management is fast transforming because of increasing concerns over data privacy, supply chains are disrupted by pandemic , increasing government debt because of Covid-19 spendings, etc



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Introduction to SWOT Analysis of CSHG GR Louveira FII


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that CSHG GR Louveira FII can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the CSHG GR Louveira FII, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which CSHG GR Louveira FII operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of CSHG GR Louveira FII can be done for the following purposes –
1. Strategic planning of CSHG GR Louveira FII
2. Improving business portfolio management of CSHG GR Louveira FII
3. Assessing feasibility of the new initiative in Brazil
4. Making a NA sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of CSHG GR Louveira FII




Strengths of CSHG GR Louveira FII | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of CSHG GR Louveira FII are -

Training and development

– CSHG GR Louveira FII has one of the best training and development program in NA industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Operational resilience

– The operational resilience strategy of CSHG GR Louveira FII comprises – understanding the underlying the factors in the NA industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Organizational Resilience of CSHG GR Louveira FII

– The covid-19 pandemic has put organizational resilience at the centre of everthing CSHG GR Louveira FII does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Low bargaining power of suppliers

– Suppliers of CSHG GR Louveira FII in the NA sector have low bargaining power. CSHG GR Louveira FII has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps CSHG GR Louveira FII to manage not only supply disruptions but also source products at highly competitive prices.

Diverse revenue streams

– CSHG GR Louveira FII is present in almost all the verticals within the NA industry. This has provided CSHG GR Louveira FII a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Analytics focus

– CSHG GR Louveira FII is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the NA industry. The technology infrastructure of Brazil is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Learning organization

- CSHG GR Louveira FII is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at CSHG GR Louveira FII is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at CSHG GR Louveira FII emphasize – knowledge, initiative, and innovation.

Cross disciplinary teams

– Horizontal connected teams at the CSHG GR Louveira FII are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High switching costs

– The high switching costs that CSHG GR Louveira FII has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Ability to lead change in NA

– CSHG GR Louveira FII is one of the leading players in the NA industry in Brazil. Over the years it has not only transformed the business landscape in the NA industry in Brazil but also across the existing markets. The ability to lead change has enabled CSHG GR Louveira FII in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High brand equity

– CSHG GR Louveira FII has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled CSHG GR Louveira FII to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Effective Research and Development (R&D)

– CSHG GR Louveira FII has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – CSHG GR Louveira FII staying ahead in the NA industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses of CSHG GR Louveira FII | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of CSHG GR Louveira FII are -

Interest costs

– Compare to the competition, CSHG GR Louveira FII has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Workers concerns about automation

– As automation is fast increasing in the NA industry, CSHG GR Louveira FII needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Lack of clear differentiation of CSHG GR Louveira FII products

– To increase the profitability and margins on the products, CSHG GR Louveira FII needs to provide more differentiated products than what it is currently offering in the marketplace.

Compensation and incentives

– The revenue per employee of CSHG GR Louveira FII is just above the NA industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Low market penetration in new markets

– Outside its home market of Brazil, CSHG GR Louveira FII needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Increasing silos among functional specialists

– The organizational structure of CSHG GR Louveira FII is dominated by functional specialists. It is not different from other players in the NA industry, but CSHG GR Louveira FII needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help CSHG GR Louveira FII to focus more on services in the NA industry rather than just following the product oriented approach.

High cash cycle compare to competitors

CSHG GR Louveira FII has a high cash cycle compare to other players in the NA industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow to strategic competitive environment developments

– As CSHG GR Louveira FII is one of the leading players in the NA industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the NA industry in last five years.

High dependence on CSHG GR Louveira FII ‘s star products

– The top 2 products and services of CSHG GR Louveira FII still accounts for major business revenue. This dependence on star products in NA industry has resulted into insufficient focus on developing new products, even though CSHG GR Louveira FII has relatively successful track record of launching new products.

High operating costs

– Compare to the competitors, CSHG GR Louveira FII has high operating costs in the NA industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract CSHG GR Louveira FII lucrative customers.

Slow decision making process

– As mentioned earlier in the report, CSHG GR Louveira FII has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the NA industry over the last five years. CSHG GR Louveira FII even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




CSHG GR Louveira FII Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of CSHG GR Louveira FII are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, CSHG GR Louveira FII can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help CSHG GR Louveira FII to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Better consumer reach

– The expansion of the 5G network will help CSHG GR Louveira FII to increase its market reach. CSHG GR Louveira FII will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Creating value in data economy

– The success of analytics program of CSHG GR Louveira FII has opened avenues for new revenue streams for the organization in NA industry. This can help CSHG GR Louveira FII to build a more holistic ecosystem for CSHG GR Louveira FII products in the NA industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Loyalty marketing

– CSHG GR Louveira FII has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, CSHG GR Louveira FII can use these opportunities to build new business models that can help the communities that CSHG GR Louveira FII operates in. Secondly it can use opportunities from government spending in NA sector.

Low interest rates

– Even though inflation is raising its head in most developed economies, CSHG GR Louveira FII can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Leveraging digital technologies

– CSHG GR Louveira FII can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for CSHG GR Louveira FII in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the NA industry, and it will provide faster access to the consumers.

Learning at scale

– Online learning technologies has now opened space for CSHG GR Louveira FII to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the NA industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. CSHG GR Louveira FII can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. CSHG GR Louveira FII can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Developing new processes and practices

– CSHG GR Louveira FII can develop new processes and procedures in NA industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help CSHG GR Louveira FII to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Manufacturing automation

– CSHG GR Louveira FII can use the latest technology developments to improve its manufacturing and designing process in NA sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats CSHG GR Louveira FII External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of CSHG GR Louveira FII are -

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to NA industry are lowering. It can presents CSHG GR Louveira FII with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the NA sector.

Stagnating economy with rate increase

– CSHG GR Louveira FII can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the NA industry.

Technology acceleration in Forth Industrial Revolution

– CSHG GR Louveira FII has witnessed rapid integration of technology during Covid-19 in the NA industry. As one of the leading players in the industry, CSHG GR Louveira FII needs to keep up with the evolution of technology in the NA sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for CSHG GR Louveira FII in NA industry. The NA industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Environmental challenges

– CSHG GR Louveira FII needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. CSHG GR Louveira FII can take advantage of this fund but it will also bring new competitors in the NA industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for CSHG GR Louveira FII in the NA sector and impact the bottomline of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of CSHG GR Louveira FII business can come under increasing regulations regarding data privacy, data security, etc.

Consumer confidence and its impact on CSHG GR Louveira FII demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in NA industry and other sectors.

High dependence on third party suppliers

– CSHG GR Louveira FII high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, CSHG GR Louveira FII may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of NA sector.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of CSHG GR Louveira FII.

Increasing wage structure of CSHG GR Louveira FII

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of CSHG GR Louveira FII.

Regulatory challenges

– CSHG GR Louveira FII needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the NA industry regulations.




Weighted SWOT Analysis of CSHG GR Louveira FII Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at CSHG GR Louveira FII needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of CSHG GR Louveira FII is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of CSHG GR Louveira FII is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of CSHG GR Louveira FII to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that CSHG GR Louveira FII needs to make to build a sustainable competitive advantage.



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